As an author, I’m constantly stressed about “performance” on, not only a storytelling/writing level, but on an author platform level. The advice from financially well-to-do authors emphasize the importance of sales and marketing. The list of shoulds for building your audience and platform are so long, that, when placed alongside your responsibility to create and package the best stories you possibly can, overwhelment-itis can easily set in.
When this particular brand of sickness happens, my natural response is to freeze. Over the past few months, every time I’ve thought about writing a blog post, I’ve considered how it affects me, my brand, my sales, my SEO, my whatever. The result? No blog posts. No interaction. No nothing.
And then I remembered the reason for blogging in the first place; long before blogs were ever a way to make a living or promote your brand or product, blogs were first, and foremost, a way to share. It’s that simple. I’m here to share. As a matter of fact, that’s exactly how I approach fiction writing; I write stories I love so much I feel compelled to share them. (And I hope, in that process, someone will benefit from them too.)
So, whether this is an intelligent business decision or not, I’ve decided to go against popular advice on finding a niche, or blogging on a specific subject, or blogging to promote my books and brand, and go forward with the blog and just share. For me, it’s back to the basics. No overthinking—I write what I want to share.
The only test a blog post will need to pass is to be deemed share-worthy (meaning do I think that it has even the remote potential of being interesting, informative, useful or fun to someone—anyone—else). No more thoughts about how it will be received or where it fits in my “platform” as that’s not the point, after all, is it?
AUTHORS AND READERS ALIKE: Does anyone have ideas on what authors should blog about, or what readers want from authors in respect to their blogs? Please share.